The Value of Product Goals with Roman Pichler


Last year, the Scrum Guide got updated. One of those updates has been the addition of the Product Goal. How do Product Goals relate to the Product Vision or the Sprint Goals. And how can we still distinguish this in our teams with all the different terminology without causing widespread confusion?
 Product development legend Roman Pichler is here to share his vision on this.

What you’ll discover in this show:

–        Product Goals are goals on the mid-term, six months out from now

–        Product Vision and Goals need to be supported by the environment of the team, it’s not just the goal of the Product Owner

–        Cascading goals makes it easier and more tangible for teams to create value

Roman Pichler

Product management expert

ROMAN PICHLER is a product management expert specialized in digital products. He has played a leading role over the last 10 years in advancing product management and developing new practices that help agile organizations and teams create great products. 

Roman shares his knowledge through his training courses and consulting services, his three books on product management, his popular blog, podcast, and talks, and his product management tools, including his widely used product vision board.​

As the founder and director of Pichler Consulting, Roman looks after the company’s offerings. This allows him to continue to practice product management and to experiment with new ideas. Roman is based in Wendover near London in the United Kingdom.​

When he’s not busy with work, Roman enjoys spending time with his wife and three children, riding his bicycle in the local hills, playing the tenor saxophone, and helping with family events at Amaravati Buddhist monastery.
 Contact Roman Pichler:

 Sander Dur (host)

Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”

Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry.

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